Animation Reel
Selected professional work. A mix of 2d and 3d motion.
Software Used: After Effects, Blender, Cinema 4d, Illustrator, Photoshop, Premier Pro, Audition, Procreate, and ToonSquid.
Explainer VideoS
Owncast needed a video that detailed their streaming service, but instead of a standard technical explainer, my goal was to capture the emotional shift of a creator taking back control of their content.
An abstract narrative charting a streamer journey from conformity to independence. I used a live broadcast red dot to represent the streamer, visually tracking their transition into a purple hue as they integrate into the Owncast ecosystem.
I produced within a two week timeline, this project included my own scriptwriting, hiring voice talent coordination, and storyboard development. The video was created using Adobe Creative Cloud (After Effects, Photoshop, and Illustrator) as well as Cinema 4D and After Effects plugins such as Plexus 3.
Motion Ads
The Challenge
DraftKings needed six videos delivered in just three days. To make matters more complicated, the only asset provided at kickoff was a single static Photoshop file. Between the turnaround, complex legal compliance hurdles, NFL compliance, and creative demands, this project required me to be locked in.
Strategy & Logistics
I stepped up to orchestrate the entire production pipeline. Talking to all stakeholders from creative directors to the legal team. By managing expectations I tried my best to keep the tracks clear so production went smoothly.
Craft & Execution
Production was completed using Adobe Creative Cloud including After Effects, Photoshop, and Illustrator, along with Cinema 4D for the football models and Rotato for the 3D phone animations.
All six videos were delivered on time, the campaign did great and the videos generated exceptional user conversion metrics.
Social Media Content
Robert Horry
The Athletic needed a high impact video to promote an in depth article about Robert Horry and his legendary clutch performance that propelled the Lakers to the NBA finals. The video had to capture the drama of the article while adhering to the rigid brand guidelines of The Athletic
Process
Working in close collaboration with the copywriter at The Athletic, we developed a compelling script that will guide viewers to a dedicated landing page offering a free subscription to the platform.
After a successful shoot with Robert Horry in Los Angeles, I took ownership of the post production pipeline. I drew inspiration from premium sports documentaries such as “The Last Dance” and “Once Brothers” to establish a moody, high stakes aesthetic. I executed the video editing, motion design, and color correction in addition to multiple videos in different formats and lengths.
Results
The campaign resonated deeply with NBA fans and delivered massive engagement. The video successfully converted viewers into readers, driving a substantial wave of new subscribers to the platform.
IT goes beyond the game
The Athletic required a creative concept for a paid social campaign that could drive prospective readers to our Subscription Page. The core concept was to translate abstract word of mouth praise into a visually engaging, on brand narrative.
The Concept
After exploring multiple script directions with the creative director, we landed on the following: The video opens by highlighting press quote from Forbes that establishes the unrivaled excellence of journalism at The Athletic. From there, the visual narrative shifts to inundate the screen with a wave of positive reviews from our most loyal readers to build undeniable social proof.
Growth
The campaign resonated deeply with NBA fans and delivered massive engagement. The video successfully converted viewers into readers, driving a substantial wave of new subscribers to the platform.
Apple Partnership
Our partners at Apple requested that The Athletic produce a promotional video to be featured in the App Store. We wanted to design a captivating visual experience that respected strict brand guidelines and elevate the immense breadth and depth of the publication’s podcast ecosystem.
show don’t tell
To capture user attention in a highly competitive digital storefront, I designed a feature fly over concept centered around a clean, typographic hook. The narrative starts with the opening statement, "Every sports story that matters on The Athletic Podcast Network." Then, a fluid motion swipe transitions the viewer into the phone experience, then showcasing all the breadth of podcasts via thumbnails.
Paid SOCIAL
Mobile Ads
I bring extensive experience in mobile advertising, ranging from mock gameplay videos to feature flyover content. I am highly familiar with high performing creative strategies, DSPs, and the ways in which brands and advertising platforms can achieve strong ROI through my work.
